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Digital Module

 QUESTIONS FOR DIGITAL MARKETING EXAMINATION

Multiple Choice Questions
1) Which of these activities is not recommended when it comes to acquiring backlinks for your website? 
	a) Publish guest articles on fashion blogs 
	b) Promote your website by taking part in fashion forums online 
	c) Purchase 1000 links from a website
2) What is meta description?
	a) A short description of your web page that lets a search engine know what the page is about.
	b) A place to put the keyword for a page
	c) A description of your company that is displayed above the title tag
3) Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:
	a) keyword stuffing
	b) keyword density
	c) keyword research
4) What does SERP stand for?
	a) Search Entry Rating Procedure
	b) Search Engine Result Page
	c) Standard Enlisting Rank Protocol
5) A friendly URL is:
	a) The URL with cryptic text ad a lot of numbers
	b) Short, with recognizable text
	c) Short, with recognizable text and relevant keywords
6) If you want to create friendly URL, which character should you use to separate words in such URL?
	a) Hyphen (-)
	b) Underscore ()
	c) Space (%20%)
7) What is the number used to signify an URL redirect?
	a) 404
	b) 301
	c) 401
8) What is the format for sitemaps recommended the most by the search engine and SEOS? 
	a) txt file
	b) RSS
	c) XML (Extensible Markup Language)
9) Indexing of websites on the internet for the use of search engines is done by
	a) Algorithms 
	b) Spiders
	c) Quality Raters
10) What does SEM stand for?
	a) Self Employed Marketers
	b) Standard Elimination
	c) Search Engine Marketing
11) What term best denotes the content of a website that spiders can understand and index easily?
	a) readable content
	b) quality content
	c) indexable content
12) What is the approximate length of a title tag will be considered by most search engines?
	a) 120 characters
	b) 40 characters
	c) 65 characters
13) Keyword research helps you:
	a) Determine the keyword density on your website
	b) Explore the competitiveness of the keywords and estimated amount of traffic for those keywords 
	c) Find out how to use keywords in the content
14) Which of these are not phases in the keyword in the keyword research?
	a) identifying keywords and exploring their competitiveness
	b) using the keyword research tool to get keyword ideas and removing the generic keywords
	c) using the keyword research tool to discover broken links and error pages
15) Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website
	a) the title tag is too short
	b) pages built in Frames or I-frames
	c) search forms
16) If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?
	a) Leverage branding
	b) White hat SEO
	c) Black hat SEO
17) The long-tail on search demand curve accounts for roughly of search traffic.
	a) 70% 
	b) 50%
	c) 10%
18) What does RSS stand for?
	a) Rich Site Summary or Really Simple Syndication
19) Google is more inclined towards keywords found:
	a) in the middle of title tags
	b) at the ending of title tags
	c) in the beginning of title bags
20) Which type of link carries the most value or preference for a webmaster or SEO?
	a) Manual outreach link
	b) Natural editorial links
	c) Self Promotional links
21) When planning a link building strategy, which of the following cannot be thought of as assets?
	a) Data
	b) Money
	c) contents
22) If someone wants to get more deep-linking for the website, what type of links are they asking for?
	a) Links that are gotten from influential websites
	b) Links that point to particular pages well inside their site structure
	c) inks that point to the brand information of your website
23) What is referred to as a "hook" in link building
	a) the element of a content that makes a potential linker interested in your content
	b) the code used to embed a link on someone's website
	c) the part of an URL that contains a keyword
24)	Which of the following is not a benefit of using Search Engine Optimization (SEO) in digital marketing?
        a) Increased organic traffic
        b) Improved website visibility
        c) Immediate results
        d) Better user experience
25)	Which of the following is a primary objective of content marketing?
        a) Direct sales through paid ads
        b) Creating viral videos
        c) Building trust and educating the audience
        d) Sending bulk emails to customers
26)	What does CPC stand for in digital advertising?
        a) Cost per Click
        b) Click per Conversion
        c) Customer Purchase Cycle
        d) Campaign Performance Check
27)	Which platform is most commonly used for B2B marketing?
        a) Facebook
        b) Instagram
        c) LinkedIn
        d) Snapchat
28)	What is the primary purpose of using Google Analytics?
        a) Designing websites
        b) Analyzing website traffic
        c) Running ads on social media
        d) Creating email campaigns
29)	What does the term “bounce rate” refer to in website analytics?
        a) Number of users who buy a product
        b) Visitors who leave after viewing one page
        c) The speed at which the website loads
        d) How often a user clicks on ads
30)	Which of the following is not a type of digital marketing?
        a) Social Media Marketing
        b) Search Engine Optimization
        c) Newspaper Advertising
        d) Email Marketing
31)	What is the primary advantage of Pay-Per-Click (PPC) advertising?
        a) It is free
        b) It guarantees long-term organic traffic
        c) It provides immediate visibility
        d) It doesn’t require targeting
32)	Which one of these is a Google advertising platform?
        a) AdSense
        b) Meta Business Suite
        c) Hootsuite
        d) Mailchimp
33)	What does “remarketing” mean in digital advertising?
        a) Selling products at a discount
        b) Marketing to new customers
        c) Targeting users who have already interacted with your website or app
        d) Changing your brand image
Questions
  1. Define Digital Marketing. How is it different from traditional marketing?
  2. Explain the following digital marketing channels with examples - SEO | SMO | PPC
  3. What is a marketing funnel? Explain each stage in detail and how digital tools help at each stage.
  4. Describe the difference between on-page and off-page SEO with examples. 
  5. Describe the role of analytics in digital marketing. What are KPIs? Mention any 5 KPIs used in digital campaigns.
  6. What is digital marketing, and how does it differ from traditional marketing?
  7. What are the main channels of digital marketing?
  8. What is a sales funnel, and how does digital marketing fit into it?
  9. Define SEO, SEM, and PPC. How do they differ?
  10. What is the importance of content in digital marketing?
  11. Which social media platform is most effective for B2B marketing and why?
  12. How would you run a campaign on Instagram for a new product?
  13. What metrics would you track to measure the success of a Facebook campaign?
  14. How do you handle negative comments or reviews on social media?
  15. What are the key components of on-page SEO?
  16. What is the difference between white-hat and black-hat SEO?
  17. What tools would you use to perform keyword research?
  18. How does Google’s algorithm affect your SEO strategy?
  19. What is a content strategy, and why is it important?
  20. How do you measure content effectiveness?
  21. What are some best practices for blog writing in digital marketing?
  22. Describe the customer journey and how content can support each stage.
  23. What tools do you use for tracking digital marketing performance?
  24. What is bounce rate and how can it be improved?
  25. How would you set up and interpret a Google Analytics report?
  26. Explain the concept of ROI in digital marketing.
  27. How would you plan a digital marketing campaign for a local bakery?
  28. What’s your approach to targeting and segmentation in a digital campaign?
  29. Describe a situation where a campaign failed. What would you do differently?
  30. What are the key elements of a landing page that converts?
  31. What are the latest trends in digital marketing?
  32. How is AI changing the digital marketing landscape?
  33. How do privacy changes (like the end of third-party cookies) impact marketing strategies?
 










































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